ATM 2024: Almosafer expands Amadeus deal to integrate NDC technology for new vertical

Collaboration will allow travel company to further deliver customised and targeted content to customers

Saudi Arabia’s leading travel company (part of Seera Group), Amosafer, has announced the expansion of its partnership into new verticals, with Amadeus at Arabian Travel Market 2024 this week. 

As part of the broadened collaboration, Almosafer will integrate Amadeus’ NDC technology, to ensuring that "all actors make the most of the benefits of NDC", through the distribution of new differentiated and relevant content.

The new agreement will enable Almosafer to deliver more customised and targeted content, as well as enhanced digital marketing capabilities through Amadeus’ accurate data analysis. 

In keeping with Almosafer’s focus on being future-ready and providing a seamless experience for their customers, the updated collaboration will enable the travel company to further boost their implementation of NDC-enabled Travel API solution to target more personalised products to customers.

Tarique Khatri, chief commercial officer of Almosafer, said: “At Almosafer we have always been at the forefront of harnessing the power of technological innovations to drive customer satisfaction. 

"Our holistic association with Amadeus over the years has enabled us to offer travellers a seamless experience across our digital portals and with the addition of Amadeus’ NDC technology we hope to further our ambitions to provide more targeted personalised content for our customers.”

Jamel Chandoul, SVP travel sellers, Middle East, Africa, Türkiye, and Central Asia of Amadeus, said: “Our mission at Amadeus is to make the travel experience better for everyone. Underpinning that goal is our leading investment in technology research and development. 

"As a long-term technology partner to Almosafer, Amadeus is delighted to welcome this strategic customer to the Amadeus NDC [X] programme to enhance the company’s travel retailing.”

Almosafer and Amadeus’s partnership has already leveraged technology to improve the flight booking experience for customers before expanding into the hotel segment. 

This was followed by the launch of payment solution, Amadeus B2B Wallet, that enabled optimised virtual credit card payments to Almosafer’s direct connectivity hotel partners.