Hospitality consulting firm Screen Pilot expands into UK

Marine & Lawn Hotels & Resorts made premier partner in region

Hospitality consulting firm Screen Pilot has announced a strategic expansion into the United Kingdom and Ireland.

The US ‘premier partner’ in the region is Marine & Lawn Hotels & Resorts, which operates properties and golf resorts including Rusacks St. Andrews, Slieve Donard, Marine Troon, Marine North Berwick and Dornoch Station.

It will use its digital brand experience marketing software in a bid to increase bookings by enabling hotels and resorts to deliver ‘relevant, personalised content through an omni-channel strategy of digital messaging and retargeting’.

The firm, which has premier partner status in the Google Partners programme, uses data analysis, user experience, branded storytelling and personalised journeys to maximise engagement and conversions with guests.

Founder and chief executive Tom Dibble, a native of the United Kingdom, said: “It’s profoundly gratifying to collaborate with hoteliers in the UK. While Screen Pilot was born in the US, our vision has always been to foster growth and provide support to hoteliers across a diverse range of markets.”

In 2023, Screen Pilot expanded into the Latin American market, and currently partners with hotels and resorts across Mexico, Panama and Costa Rica.

“With every partnership, regardless of region, our goal is to empower hotel teams and help them realize the utmost potential of their digital marketing endeavours,” added Dibble.