The Sun newspaper launches 'Best of British' travel channel on website

New digital content channel to highlight holidays with exclusive articles and video will celebrate UK tourism

British tabloid newspaper The Sun has revealed it is boosting its coverage of UK holidays with the launch of ‘Best of British’, a new digital content channel on its website, focusing on the UK’s "booming" staycation market. 

The channel will cover everything from the UK’s seaside stays to days out, holiday parks and Britain’s hidden gems.

It will offer readers a multi-format content experience, including articles, video, interactive tools, printable maps, expert guides and promotions. 

Drawing on The Sun’s focus on engaged content communities, the channel will also include contributions from frequent UK holiday goers, local experts and celebrities.

According to The Sun, its readers account for almost £6 in every £10 spent on travel in the UK and remains a leading UK travel provider with its £9.50 holiday offer. 

The brand said its Best of British offering has been developed to cater for the country’s "increasing focus on domestic tourism". 

Research conducted by Kantar and Mintel revealed 21m UK residents having gone on a short break or UK holiday in the last 12 months and almost two thirds (59%) planning to take a UK holiday in the coming year.

Owen Griffiths, commercial director of The Sun, said: “Our readers love to travel and that’s always been reflected in our travel coverage. As people look more and more towards UK holidays it makes sense to really boost our coverage of this area and give people fun and informative content that helps them to choose their ideal UK break.

“Best of British is going to be a unique and powerful opportunity for advertisers who want to reach travel intenders at a key moment in their holiday research. The range of new content formats is also going to drive new and innovative advertiser opportunities, helping them to engage with UK holiday purchasers.”