EDreams claims 59% spike in revenue for airline partners during Prime Days

Campaign offers subscribers personalised travel deals

EDreams ODIGEO has reported a 59% spike in revenue for airlines that participated in the 9^th edition of its Prime Days campaign.

Prime Days offers eDreams subscribers personalised travel deals, using targeted promotions and excusive offers for its Prime members.

The week-on-week revenue boost came in the week of April 30 to May 3, and represented a 68% surge in bookings for the 700 airlines that took part.

EDreams said the campaign’s focus on AI-driven personalisation demonstrated its ‘powerful impact’ by offering airlines steering, ranking and marketing mechanisms to boost exposure and visibility.

Prime and Prime Days customers can also utilise discounts on dynamic packages, car rental and accommodations.

EDreams reported a 33% increase in the number of accommodation providers participating in the campaign accompanied by a ‘marked increase’ in customer demand compared to the previous edition.

There are now more than 5.4 million members of eDreams’ Prime membership programme, which it said ‘underscores the significant value and appeal of its travel subscription model’.

Frédéric Esclapez, chief marketing officer at eDreams ODIGEO, said: “Prime Days brings exceptional value to our customers with unparalleled discounts and personalised deals, and it also provides substantial benefits to our partners.

“Our Prime platform connects airlines, hotels and car rental providers with savvy and highly engaged subscribers, delivering an AI-driven personalised experience.

“Our platform’s ability to deliver tailor-made travel options effectively meets the dynamic needs of today’s travellers while providing our partners with robust tools to enhance their market presence without major additional investments.

“The success of the recent campaign reaffirms the mutual benefits of Prime Days, making it a win-win for both industry players and travellers alike. We are looking forward to continuing our collaboration with all our partners worldwide to continue to deliver ever greater value to travellers.”